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Road Safety event
From Risk to Responsibility: Driving a Culture of Road Safety
Youth Leaders for Safety
25
student champions trained as Road Safety Ambassadors, now leading peer education campaigns.
Community Risk Mapping
15
high-risk traffic zones identified through participatory rural mapping, supporting local authorities.
Pledges for Safe Roads
500
villagers signed digital and on-spot pledges committing to road safety.
Preparedness Through Practice
3
simulation drills conducted in collaboration with local health workers and police to build first-response capacity during road emergencies.
The Problem
• Inadequate awareness of traffic rules in rural areas.
• Rising incidents of road accidents due to unsafe driving.
• Limited access to road safety education.
The Solution
• Organize road safety awareness events to educate rural communities.
• Provide training on pedestrian safety, traffic rules, and first aid.
• Collaborate with local authorities to promote responsible road behavior.
Alignment with the Organization’s Mission
Community Empowerment: Fostering a culture of safety by equipping citizens with essential road awareness and accident prevention strategies.
Sustainability: Promoting responsible mobility and eco-conscious commuting for safer, cleaner communities.
Skill Development: Building life-saving skills through training in traffic rules, first aid, and safe driving practices.
Key Problem Areas Solved
Increased awareness of traffic rules and pedestrian safety in underserved rural communities.
Reduced risky road behavior among school children and daily commuters.
Built local capacity in first-response and emergency handling post-accidents.
The Results
12
road safety campaigns conducted in collaboration with local schools and community leaders.
750+
residents sensitized on safe driving practices, helmet use, and traffic signage interpretation.
300
students participated in interactive road safety quizzes, role plays, and pledge drives
120
volunteers trained in basic accident response and emergency.
SDG Impact Dashboard:
Measuring Progress,
Inspiring Change
05/17
I used to think, 'It's just a short ride, why wear a helmet?' But after the session, I understood how one small accident can change everything. Now, I wear my helmet every time. It's become a habit. I also tell my friends-safety is better than regret.
Karthik
20 TWO-WHEELER
I've seen many awareness programs, but this one felt different. People didn't just listen-they asked questions, shared their own stories. Some even brought their children to the next session. When you see villagers talking about road safety in tea shops and on the streets, you know it really touched them.
J. Dinesh Kumar
VOLUNTEER MANAGER
We never had anyone come and talk to us like this before. They showed us how small mistakes on the road can be dangerous. My son now tells me to hold the child properly on the bike and not rush. I feel like our village has become more careful after this
chinnasamy
GENERAL, PUBLIC
Through this partnership, Zoho and our NGO have not only improved the livelihoods of the people in Mel Maruthangarai but also laid the foundation for sustainable practices that will benefit generations to come. Together, we're planting the seeds for a greener, more resilient future.
Dr. Prem Anand
DIRECTOR PARTNERSHIP